Any type of content writing process involves valuable keywords, which will rank the article. The main task of SEO content writing is to choose a topic, structure the articles and rank the writing content for valuable keywords. The involvement of content strategy helps the client to demonstrate their ideas in an effective way. The process and creation of optimizing content will make rank higher in the search engines.

Steps of the Content writing process

• Topic: Deal with a new set of content ideas and able to identify target keywords that are valuable for business growth.
• SERP Analysis: The analysis of the search engine result page (SERP) usually helps to understand the workings of keywords where the topic needs to be covered.
• Structure: Through the help of SERP analysis, the structure and angle can be chosen for the article.
• The writing process: Convey message in a simpler way so readers can understand it.
• On-Page SEO: It is a way of polishing the content with on-page SEO.

Identify Target Keywords and valuable content ideas

The approach of the content writing process will be based on premises where the creation of content involves the top of the funnel and high-value keywords. The incident of low conversion rates may occur due to low purchase intent. The business that appeared in the market must focus on the long tail keywords due to its higher purchase intent. The use of a keyword-volume approach is also very important for the SEO content writing process.

Use of SERP Analysis

Some results may produce obscure and non-commercial keywords. The results do not need to land on the first page with the usage of correct keywords. The competitors are targeting the most valuable business keywords in digital marketing. A SERRP analysis will help in the creation of SEO content and helps to understand the various layers’ specific search intent. The subtopics are needed to be chosen wisely. The keywords should differentiate from the existing top results. The main target is to make a better and more useful way of seeing the ranking on the set first page.  

Tips and Techniques of SEO Writing

There should be a good relationship existed between good content and SEO. The SEO content writing process seems to be easy but several companies produce content for the wrong set of reasons. Writing specific content must produce interest in the target market and provide all the answers of the audience. The SEO content must appeal to the interest of the target market or provide answers to the audience. The content should be informative and must be better than the competition present in the market. The making of good headlines will create a great impact on the traffic of the websites. Headlines must be clear and effective with the use of rich keywords. The creation of Meta descriptions and titles in an effective way will make a great impression on the search results.

Correct keywords chosen for SEO content writing process

The basic process of keyword research is vital for the SEO content writing process. The main content is to be written all related to the chosen keywords for both long-tail keywords and focus keywords that which audience types in the search engines. The implementation of target keywords in the post or page will decide the success of the work. The creation of a permalink in the post will ensure the inclusion of target keywords and avoid unwanted words.